Order to Cash
Where do orders lose time between the moment they are created and the moment the cash lands?
Why this process resists visibility
Order to Cash is measured at both ends and largely unobserved in the middle.
The ledger records the outcome
A settled invoice tells you the order completed. It rarely shows that the order was blocked twice, repriced, shipped in three parts and re-invoiced on the way there.
Six functions, six systems, no shared clock
Order entry, credit, warehouse, transport, billing and cash application each hold their own fragment. Reconstructing the sequence across them is rarely anyone's job.
Days-sales-outstanding names the symptom
It tells you cash is late. It cannot tell you whether the delay began at a credit block, a delivery reset, a disputed invoice or an unapplied receipt.
One designed process, many executed ones
Sites, channels, customer types and product lines evolve their own routes. The variation is real, rarely measured and usually defended as necessary.
Rework is easy to overwrite
Systems record the current state. A price changed four times shows the final price, while the approval cycles that produced it are seldom retained anywhere anyone would look.
Where time and effort accumulate
The process is normally drawn as six clean stages. Execution data shows what actually collects at each one, and how much of the cycle is spent waiting rather than working.
- Stage 1
Order intake
- Orders arriving incomplete or unstructured
- Manual re-entry between channel and ERP
- Duplicate and superseded orders
- Missing or stale customer master data
- Stage 2
Credit and pricing review
- Credit blocks sitting unattended in a queue
- Repeated discount and price approvals
- Limits reviewed after the order has moved
- Exceptions routed by relationship, not by rule
- Stage 3
Fulfilment
- Availability holds and allocation changes
- Split and partial shipments
- Delivery dates reset without notification
- Expediting decided outside the system
- Stage 4
Invoicing
- Invoices held on incomplete delivery data
- Price, tax and commercial term variance
- Credit notes and re-issued invoices
- Customer-specific billing handled by hand
- Stage 5
Collections
- Disputes raised late and researched manually
- Chasing sequences repeated across teams
- Escalation thresholds applied inconsistently
- Promises to pay tracked outside the system
- Stage 6
Cash application
- Unapplied and partially applied receipts
- Deductions and short payments researched by hand
- Remittance detail arriving separately
- Reconciliation carried into the next period
What runs underneath all six
These four behaviours recur across the stages and often account for a large share of the cycle: work waiting in a queue without a clear owner, work looping back to a stage it already passed, work changing hands between teams with little record of the handoff, and the same order type running through materially different routes depending on who touched it.
How RE-ViVE observes it
No process remodeling. No new workflow instrumentation. Read-only source access.
You provide the relevant source records and limited subject-matter support. RE-ViVE does the reconstruction and the analysis.
- Step 1
Read-only extracts
Order, delivery, billing and receipt records from the systems that already hold them. Nothing is written back.
- Step 2
Execution reconstructed
RE-ViVE maps source records into its Execution Data Model, allowing each order to be reconstructed across the systems involved.
- Step 3
Followed end to end
Each order can then be followed from order captured to cash applied, with dwell time, loops and handoffs measured rather than estimated.
- Step 4
Kept current
The view refreshes as new orders are recorded, so the effect of any change is visible in the same measure.
What you are left holding
Evidence specific enough to act on, and traceable back to the individual order behind it.
The routes orders actually take
Every variant present in the data, ranked by volume and by the effort it consumes, against the route the process was designed to follow.
Where the days sit
Cycle time broken down by stage and split between work in progress and work waiting, so the delay has an address.
Rework made countable
Repeated approvals, re-priced orders, re-issued invoices and re-shipped lines, counted and costed rather than assumed.
Cause attributed
Delay and rework attributed by customer, channel, site, product, order type and team, so ownership is not a debate.
Working capital explained
The portion of days-sales-outstanding created before the invoice was ever raised, separated from the portion created after.
A monitored process
Continuous visibility once the first view is built, giving a baseline that improvement and automation can be measured against.
Where the evidence lives
Order to Cash leaves a record in systems you already run.
- ERP order management
- CRM and quoting
- Credit management
- Warehouse management
- Transport management
- Billing and invoicing
- Accounts receivable
- Bank statements and remittance
RE-ViVE works with the systems an enterprise already runs, including platforms such as SAP, Oracle, Salesforce, JD Edwards and QAD, along with other ERP and CRM platforms, workflow engines, file drops, portals and custom applications. Where execution moves outside the available system evidence, RE-ViVE makes the unexplained interval visible for investigation.
Processes next door
Order to Cash shares its evidence with the processes on either side of it.
- Open
Procure to Pay
The other half of the working capital picture: what creates approval and payment friction on the way out.
- Open
Record to Report
Where unresolved receivables and unapplied cash turn into reconciliation work at period end.
- Open
Supply Chain and Fulfilment
The upstream view of the fulfilment stage, from demand signal through to confirmed delivery.
See how your orders actually execute
Give us read-only access to the order data you already hold, and we will show you the routes, the waiting and the rework inside it.
